Our story

At George & Mary, we believe fashion can be both stylish and sustainable. Named after our grandparents, we speak to the durability, practicality and enduring elegance of clothing and accessories made in that era. 

We offer a carefully curated range of non-animal handbags and shoes that reduce the impact of the fashion industry. To achieve this, we partner exclusively with like-minded creators that prioritise ethical production, non-animal material use, and durability.

Choose fashion that reflects your values, without sacrificing style.

Ethical fashion without compromise.

Why we curate

We bring together pieces that balance style and function, without using animals.

Every piece we offer is handpicked for its craftsmanship, integrity, and ability to endure beyond trends.

Our selection standards

We don’t just stock any old vegan handbag, we seek out the best.

Our brand partners have like-minded goals: to live in a world where cruelty free fashion is the norm, rather than the exception. The designers we work with and the products they make pay homage to the original and innovative designers of old times that progress with our rapidly changing world.

Our commitment to you

At G&M, we carefully curate every handbag and pair of shoes from independent makers.

We are intentional in every choice. While no product is perfect, we focus on durable, non-animal pieces made with care, fashion that aligns with your values without compromising style.

More than fashion, we create a conscious, connected experience. Every selection is designed to endure, inspire, and reflect the values we hold close.

Our values

At the heart of George & Mary, you'll find a few simple principles that guide everything we do:

  • Elevated Design

    We curate handbags and shoes from independent designers whose thoughtful and refined pieces are built to last. This brings you elevated fashion without compromise.

  • Compassion

    Compassion is at the heart of everything we do. From non-animal materials to carefully selected packaging, our curated collection considers the impact on the world around us.

  • Grounded in Purpose

    Grounded in purpose means thoughtful choices in every detail. From materials to makers, so your style reflects what matters most.

  • Endure

    Grounded in quality and purpose, to endure represents fashion that rises above trends, reducing waste and holding value over time.